
Guess who are the hottest stars in Bollywood? The Khans, the Bachchans and Hrithik Roshan can step aside. Take a bow Sanjay Leela Bhansali, Priyadarshan, Vipul Shah, Sanjay Gadhvi, Rajkumar Hirani, Anees Bazmi… you get the picture, don't you?
Forget star actors. Producers – and these include individuals with good track records, corporates, and even Hollywood studios like Sony, Warner and Disney in India – are chewing their nails to rope in Bollywood's best directors. Star actors, who want to work with these directors, also are doing what they haven't ever done: waiting for the directors to be free.
These directors are Bollywood's new stars. Their fees will put to shame many of India's hottest actors. Consider this: Sanjay Leela Bhansali pocketed Rs 7 crore for the upcoming Diwali release Sawariya. For his next project he is being offered Rs 12 crore. But he has said no. He wants Rs 14 crore, according to film industry sources. Priyadarshan charges Rs 4 crore these days. And no one is complaining. On an average, he directs three films a year. With Rs 12 crore in his pocket annually, Priyan is clearly on top of the list. Others charge a bomb too. Dhoom-man Sanjay Gadhvi with his new film Kidnap produced by Ashtavinayk Films, Rajkumar Hirani who starts a new film with Shahrukh Khan, Kunal Kohli, Vipul Shah, Rakyesh Mehra and Anees Bazmi all come with a price tag of Rs 3 crore plus a share of profits. But these days when money is flowing like water in the industry, high fees aren't a problem. These directors simply don't have dates. Their plate of commitments is overflowing.
You will have to wait for three years before Bhansali starts your film. If you have a fat cheque ready, Priyan may be able to start off your project by early 2009. Anees Bazmi of No Entry fame has an enviable reputation of pocketing a hefty advance for six films— so the man has no time to breathe for the next four years!
And if you think you want to sign up the man who made Rang De Basanti, remember Rakyesh Mehra has a Rs 280 crore four- film production deal with UTV. To ensure that you have at least one release per year from a good director, producers are snaring them up with multi-film contracts. That is why you read of Adlab Films, UTV, Eros, Percept Pictures, and Pritish Nandy Communications signing multi-film deals with directors too. The entry of new players, flush with globally raised finances, is adding to the mayhem now. The Indian Film Company (a Raghav Behl-backed Studio 18 venture) has raised 55 million pounds from the AIM, London. The boys at Big Motion Picture (the brand name of Reliance Entertainment's new film venture) are ready to sit across the table with big plans. Warner Bros has opened shop in Mumbai. NDTV is ready to jump into the movie biz too. And Big B's ABCL is to be revived with a $200 million plan. But all of them desperately need one thing: good directors. Like parking slots and marriageable men, the good ones are already taken or, huh, swing to a different tune (Rakesh Roshan, Karan Johar, Farhan Akhtar and others direct only for their own production companies) . One way out is what industry leader Yashraj Films has accomplished. Introduce a new set of directors (Sidharth Anand, Kabir Khan, Anil Mehta and Victor Acharya) and make them stars (as in the case of Kunal Kohli, Sanjay Gadhvi and Shaad Ali). But to do so, you need to have a creative head like Aditya Chopra and a brilliant marketing package. But Yashraj demands its pound of flesh: an exclusive contract that forbids the new-finds to direct films for others till they finish their three film contract or five years!
This, having a creative head, is an approach that some of the moneybags are seeking. Shahrukh for instance has been reportedly offered a blank cheque by Anil Ambani — which is he wants to launch three new directors (all of were assistants) under his Red Chillies Banner. Aamir Khan and PVR have a ditto relationship —new directors and new projects, under the creative supervision of Aamir. With demand riding high, don't be surprised if you see directors being 'insourced'. You may soon see a Shankar who directed Sivaji doing Hindi films or Hollywood's lesser-known directors making Bollywood films.Yes. It's a wonderful time to be a director in Bollywood.