The small-budget films that Bollywood churned out this year were the ones that raked in the money at the box office, not the much-hyped big releases, the industry's half yearly report card reveals.
The report, which is an eye opener of sorts, says that only six of the 50 films released were declared hits and the small-budget movies made with little-known actors had an edge over the publicised biggies.
Catering to the changing tastes of the audience, movies such as Honeymoon Travels Pvt Ltd, Bheja Fry, Life In A... Metro, that banked upon a good script, good performances and fresh treatment, found favour with the audience.
In comparison, well-packaged and much-publicised Jhoom Barabar Jhoom, Ta Ra Rum Pum, Shakalaka Boom Boom, Eklavya - The Royal Guard, Salaam-e-Ishq, Just Married and Nishabd were washouts because they failed to live up to the expectations of moviegoers.
The changing tastes of moviegoers in the last few years enabled controversial films like Parzania, Black Friday and Water to do well. Mira Nair's The Namesake and Jagmohan Mundhra's Provoked got positive feedback too. Apart from good scripts and well-etched characters, the films had social as well as artistic merits.
Ironically, while the taste of the audience is altering, major producers continue to chase formulas. "Unfortunately, the people who have money don't have the intelligence to understand a good script. They go for big names for their personal security," said Pandey.
Kumar Taurani, managing director of Tips Industries Ltd, is not averse to big names but agrees that the script plays a pivotal role in the success of a film.
He says: "Any producer would prefer success at the ticket window and for that you need a good script. Having said that, I feel that if you have a good script and big names the profit ratio is greater.Things are changing, so may be soon the small stars would also guarantee bigger profits. Films like 'Bheja Fry' and 'Dor' got good response which proves that now everybody is getting a chance here."
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